Evo3 Marketing

The differentiators are buried

Evo3 is women-led, runs Seattle and London offices, is a SEDEX member, and tracks scope 1-3 carbon via Greenly. None of this appears above the fold. Meanwhile "sustainable corporate gifting" (KD 0) and "sustainable promotional products" (KD 4) are the two lowest-difficulty keywords in the entire target set, and both trigger AI Overviews. The asset exists; no page targets the terms.

Every competitor gained authority. Evo3 held still.

Not one brand in this set lost Domain Rating year-over-year. Sendoso, Snappy and Reachdesk all lost organic traffic — −42.8%, −9.5% and −12.9% — while all three gained DR. That is a category absorbing AI Overview displacement and responding by building links. Evo3's DR has not moved from 27 in thirteen months. At 39 points below the competitor median, it is the widest authority gap anywhere in this audit.

"promotional products company" (800/mo) triggers a local pack. Evo3 does not appear in it, and does not appear in the top 10 for "promotional products seattle".

We do a lean project targeting not broad terms like “corporate gifting” that are dominated by 4imprint, etc. We target long-tail AI queries that identify your ICP (company type and role and maybe region) and premium buying intent — e.g. wine and “luxury corporate gifting”.

• First we deeply research Google keywords and AI prompts. Identify a shortlist of target topics. And map each target topic to a webpage concept. $1,500
• Then we analyze your website for user behavior and user experience. And produce recommendations for how to improve its navigation, structure, and conversion optimization. Your team implements changes. $1,500
• Optionalwe can make the needed website changes for around $2k, depending on the exact scope.
• Then we set up 3 custom GA4 events to measure the CTAs and conversions that we want to track. $900
• Fix your site’s technical SEO errors (which result in that 20/100 health score). $500

• Our proprietary Content Intelligence Dashboard that combines Google rankings, AI visibility, and onsite conversion measurement. $299/month
• 3 planned assets per month (mostly owned web pages). We meet monthly with you to set the strategy and decide on 3 assets for the month. Our team writes the brief with all the details needed to help the asset rank in Google and AI and generate leads. Your team writes the copy and publishes the page. $350/page = $1,050/month
• OptionalIf your team doesn’t have the capacity to write 3 webpages per month, we can write the copy and publish the pages. Requires one 30–60 minute recorded interview with a member of your team per month. $500/page = $1,500/month
• Surface opportunities to engage with highly influential social content that drives AI visibility. We show you the 3 most important posts for your team to engage with each month. Sometimes the task will be for a branded account (Amy or Evo3) to reply with your official voice (e.g. on this LinkedIn post) and sometimes it’ll be to ask happy customers to comment (e.g. on this Reddit thread). $200/month

The 3-asset-per-month cadence allows us to hit the highest-ROI topics that most relate to your current gifting business in the first 3 months or so. Then we can extend into other topics — e.g. supporting other service lines (like custom merch) or marketing a scalable self-serve gifting business.